Toward the end of Wayne’s Computer Science degree at the University of Adelaide in 2006, he produced Flying Ostrich, a Chinese play attended by an audience of 500. The experience allowed Wayne to grasp the vast needs of the Chinese community in Adelaide and became a launching pad for the establishment of iAge Media Group in 2007.
From a single newspaper, iAge Media Group has expanded rapidly over the years to become the industry leader it is today. It currently has two subsidiary companies iAge Media and iAge Creative, three print publications, several online and social media platforms, as well as a radio show.
Building on his passion for cultural exchange, his media and business expertise as well as his extensive local knowledge, Wayne went on to establish Simway Consulting with partner Simon Hou in 2013. This specialist investment consultancy provides business intelligence and government relations services in the Australia-China space, and has been instrumental in facilitating transactions between various government bodies and business groups.
Wayne’s passion for building bridges between people and communities drives his involvement in several groups. He is:
- President of the South Australia Shandong Development and Cooperation Association
- Vice President of the Hong Kong Australia Business Association
- Vice Chairman of the Adelaide Great Wall Football Club
- Committee Member of China Business Network SA